Jayson has only been on the job as our recruitment marketing and sourcing specialist for a few weeks, but he has already been making valuable connections both inside and outside of the agency as he steps up our recruiting efforts. Jayson is hard at work increasing candidate flow for our many job openings, as well as preparing for our March 4-8 interviews in Puerto Rico (for relocation to Massachusetts) and our hiring event at Westfield State University on April 10.

Jayson’s job title reflects the fact that “recruitment marketing” is one of the top trends in hiring these days because the divide between marketing and recruiting continues to diminish, especially as employer branding becomes more important than ever. “It’s a role that encompasses traditional ways of recruiting—along with connecting with people through online and digital sources, including social media,” said Jayson.

He has much expertise working with social media, at various points of his career he has managed organizations’ social media efforts, including experience as social business community manager for MassMutual. At present, he is also co-owner and social consultant for MAS Photography and Design, a business he runs with his wife in their Agawam home.

Jayson’s western Massachusetts roots run deep: he was born in Puerto Rico, but his family moved to the Springfield area when he was three. He and his wife, who have a six-year-old son, are very involved in their local church, especially its music team.

What does Jayson like the most about his new job? Calling him a “people person” might sound like a cliché, but he truly thrives on interacting with others. “Whether it be a phone call, a social media post, an email, or in person—I enjoy connecting with people,” he said. He especially relishes his role in bringing top talent to an organization that helps society’s most vulnerable citizens. “I knew of Gándara Center before I interviewed—I knew of its strong impact on the people we serve, but I continue to be impressed day after day by just how much we are really involved we are in the community,” he said.

A focus on employee retention is also going to be a major part of Jayson’s role. He feels strongly that successful onboarding—the initial process of assimilating new hires into an organization—leads to job satisfaction and better retention. “We want to ensure that our employees have every resource they need to be successful,” he said. “We want to work with directors and supervisors to make sure these individuals are set up for success on their journey with us.”

To be sure, the growing shortage of human services workers in Massachusetts can pose a challenge to his job, but Jayson is confident that Gándara Center’s special brand of culturally sensitive care will serve it well as it seeks high caliber job candidates. “Massachusetts is a very diverse state, and we have a long history of supporting the well-being of the diverse populations we serve,” he said. “We’re all about reaching the hard-to-reach and narrowing disparities. We offer rewarding work improving lives. I am really excited to help support our mission.”